SETTING THE PRICE
Pricing your home is a careful balance for selling your home. Set the price too low, and you leave money on the table. Set the price too high, and your home will be on the market for a long time, which compounds the problem as it raises questions about its sale-ability.
As a Realtor, it is my job to know what properties like yours have sold for recently. It can utilize the detailed history of area sales to tell whether your home – with its unique features, location, and condition – will bring more, or less, than similar listings. And I always have the pulse of the local and regional Real Estate market, so I know whether the market is heating up or cooling down and can stay ahead of the trend, pricing your home to get you the highest possible price in the least amount of time.
BEING OBJECTIVE
Selling a home can be an emotional experience. After all, it’s been a part of your life, perhaps the center of your life, for years. As a third party, a Realtor can keep you focused and provide independent feedback on things you should do or changes and repairs that should be made to help the home sell. I will also act as a buffer during negotiations. As a licensed Realtor, I adhere to a strict code of ethics, and I work to represent your best interests.
PROVIDE MARKETING MUSCLE
Attracting interested people to view and buy your home does not happen automatically. I will market your home to the widest audience of potential buyers through a well-coordinated multimedia campaign. Of course, I will use Signs, Newspaper Ads, the Internet, and open houses. Still, you’ll also be placed in the Multiple Listing Service, where local agents can bring it to their buyers’ attention. Then to Realtor.com and Yahoo Classifieds Real Estate, where anyone in the world is relocating to this area can be viewed by anyone in the world.
PRE-QUALIFY BUYERS
I can help separate the serious buyers from the “lookie-loos” and thus save you a lot of time and frustration. I will determine if buyers are serious by getting answers to questions about their motivations and purchasing power and ensuring that they have been pre-qualified for a mortgage in the amount needed to buy your home. When I bring you an offer on your home, you can be sure that the buyers’ finances are sound and the deal is ready to be done.
FOLLOW THROUGH and CLOSE THE DEAL
Selling your house is complicated, and there is a mountain of paperwork. First, there are offers and counter-offers. Then come the Contracts of Sale, inspection reports, disclosure forms, deeds, mortgage documents. I keep track of it all and see to every detail. My value is in avoiding delays and mistakes and coordinating the timing of the sale of this house with the purchase of another so that you make a smooth transition to your new home.